THE MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES PRODUCTS THROUGH LANGUAGE LITERACY IN KALANGANYAR TOURISM VILLAGE

Elli Setiyo Wahyuni

Abstract

Marketing language literacy is a communication skill that must be mastered by business people in Kalanganyar tourist village. UMKM business from processed fish becomes a product that can have high competitiveness if it has a good marketing method to consumers. Kalanganyar tourism village is a fostered area or cooperation partner who will implement an international standard tourist village and language literacy is the answer to the problems of people who do not master this marketing language literacy. Community service in the tourist village of Kalanganyar aims to create a community of business people who can practice the language of communication in English in sales and purchasing activities. In addition, knowledge of an effective marketing system is given to business people to equip the community in marketing processed products online and offline with special language literacy, namely marketing English. With the strengthening of language literacy and a reliable marketing system, the vision and mission of an international tourist village can be realized gradually and is expected to encourage Kalanganyar community to realize the tourism village program.

Keywords

marketing language literacy, small and medium enterprises, tourist village

Full Text:

PDF

References

Fitria, T. N. (2019). Business English As A Part Of Teaching English For Specific Purposes (ESP) To Economic Students. Jurnal Education and Economics, 02(02), 143–152. http://jurnal.azharululum.sch.id/index.php/jee/article/view/51

Hanum, A. E. (2021). Melalui Program Membaca Menyenangkan. Inspirasi Manajemen Pendidikan, 9.

Herawati, L. (2020). Budaya Literasi Bahasa Membangun Daya Saing Bangsa. Prosiding Seminar Nasional Pendidikan, 795–799. http://prosiding.unma.ac.id/index.php/semnasfkip/article/view/391

Hollis, H. (2021). Readers’ experiences of fiction and nonfiction influencing critical thinking. Journal of Librarianship and Information Science, Il. https://doi.org/10.1177/09610006211053040

Hollstein. (2014). Mixed Methods Soial Networks Research: An Introduction. Mixed Methods Social Networks Research: Design and Applications, 3–34.

Lea, M. R., & Street, B. V. (2006). The “academic literacies” model: Theory and applications. Theory into Practice, 45(4), 368–377. https://doi.org/10.1207/s15430421tip4504_11

Planken, B. (2018). Learning business English in China: The construction of professional identity. English for Specific Purposes, 50, 113–115. https://doi.org/10.1016/j.esp.2017.12.003

Risald, R. (2021). Implementasi Sistem Penjualan Online Berbasis E-Commerce Pada Usaha Ukm Ike Suti Menggunakan Metode Waterfall. Journal of Information and Technology, 1(1), 37–42. https://doi.org/10.32938/jitu.v1i1.1393

Rozaan, A., Kholid, M., & Prasetya, A. (2018). Analisis Pengembangan Produk Wisata Heritage Trail Untuk Meningkatkan Citra Destinasi (Studi Pada Surabaya Heritage Track Di Surabaya). Jurnal Administrasi Bisnis (JAB), 61(4), 81–90.

Satriani, I., Emilia, E., & Gunawan, M. H. (2012). Contextual teaching and learning approach to teaching writing. Indonesian Journal of Applied Linguistics, 2(1), 10–22. https://doi.org/10.17509/ijal.v2i1.70

Shin, D. S. (2018). Social media & english learners’ academic literacy development. Multicultural Education, 25(2), 13–16.

Utomo, M. N., Ekonomi, F., & Tarakan, U. B. (2019). (Bisnis dan Manajemen). 11(April), 155–168.

DOI: https://doi.org/10.33366/jisip.v11i3.2562

Refbacks

  • There are currently no refbacks.